Entrepreneurship & Digital Marketing

Career Options

Students who complete this program could pursue a variety of careers. Here are some potential career paths:

  • Entrepreneur/Small Business Owner: Start and manage your own business.

  • Digital Marketing Specialist: Focus on online campaigns and brand management in marketing departments.

  • Social Media Manager/Influencer: Manage social media accounts for businesses or become an influencer.

  • Graphic Designer: Create visual content for various media.

  • Web Developer: Design and maintain websites.

  • Marketing Coordinator: Coordinate marketing efforts within organizations.

  • Project Manager: Oversee projects in various industries.

  • Customer Service Manager: Manage customer relations and service teams.

  • Sales Representative: Promote and sell products or services.

  • Business Consultant: Provide consulting services to help businesses improve their performance.

These careers leverage the diverse skills and knowledge gained through the program, providing a strong foundation for success in various fields.

Program Description

2 years – 6 credits – Advanced Career Education (ACE) Center at Hermitage

This program is designed to be completed in two years, during the 11th and 12th grades.

Year 1 ( Junior Year)

Entrepreneurship I (1 Credit): Introduces students to starting and managing their own business. Covers planning techniques, design thinking, business model development, financial statements, marketing, sales, customer service, and fundamental economic principles for success.

Digital and Social Media Marketing (1 Credit): Focuses on principles, strategies, tools, and tactics for digital and social media marketing, including branding, advertising, promotions, and measuring campaign success. Emphasizes ethics, laws, and security. Students will also learn to become social media influencers.

Design, Multimedia & Web Technologies (1 Credit): Students apply creativity and technology to create visual design, multimedia projects, and web projects using industry-standard software. Work-based learning experiences allow students to apply layout and design techniques in real-world situations. Students create portfolios that include a résumé, certifications earned, and a variety of projects produced in the course.

Year 2 ( Senior Year)

Entrepreneurship II (1 Credit): Designed for students who wish to concentrate on advanced strategies for entrepreneurship, building upon concepts introduced in Entrepreneurship I. Focuses on the development of a business plan and small business management. Students will establish, market, and maintain a business.

Design, Multimedia, and Web Technologies, Advanced (1 Credit): Students acquire advanced skills in design, multimedia, and web development by applying project management principles to create professional-quality digital media projects. Work-based learning experiences allow students to apply layout and design techniques in real-world situations. Students create portfolios that include a résumé, certifications earned, and a variety of print, multimedia, and website projects produced in the course.

High Quality Work-Based Learning (1 Credit): Students will have the opportunity to either run a business they established in their first year or help manage the school store. This high-quality, work-based learning activity will require students to apply the skills and knowledge they have gained through the program. By participating, students will gain real-world experience and develop entrepreneurial skills, preparing them for future business endeavors.

Program Structure and Benefits

  • Comprehensive Training: The program offers training experiences and classroom instruction to high school students, helping to develop a well-prepared and passionate future business workforce.

  • Real-World Experience: High-quality work-based learning opportunities provide real-world experience and help students develop entrepreneurial skills.

  • Certifications: Students will be eligible to earn Workplace Readiness and Adobe Professional Certifications.

Is This a Good Fit for You? Applicants should possess a genuine desire to establish their own business from the ground up. Strong public speaking skills, creative thinking abilities, and a solid background in social media and marketing concepts are essential. Candidates must be prepared to navigate the challenges of starting a business, including the legal aspects, as well as deliver a final presentation to a group of investors.

Instructors

Entrepreneurship Day is also hosted each year where all programs have the opportunity to offer skills and services. Check out these posters from our 2025 event!